The finale of “Branding in Seongsu” (2024) wraps up neatly for viewers. It aired its last episode on Viu on Wednesday (14/3/2024), giving us closure on some big mysteries, especially about the main villain.
Warning: Spoilers Ahead!
1. The Big Reveal: Min Hee Jung
Still cut of Korean drama Branding in Seongsu (doc. Viu/Branding in Seongsu)Here’s the twist: the person causing all the trouble at Seongsu Agency (SSA) and the Segye Group is Min Hee Jung (played by Ahn Yun Hong). She’s been pulling strings for years, spreading lies about Hwang Jae Ha (played by Lee Kwang Hee) and aiming to take over the Segye Group.
Min Hee Jung’s actions go further: she’s behind the death of Da Eun (played by Ahn Jin Ah) and even ordered Cha Jung Woo (played by Kim Ho Young) to hurt Kang Na Eon (played by Kim Ji Eun). She’s also manipulated Do Yoo Mi (played by Yang Hye Ji) to go against Kang Na Eon and So Eun Ho (played by Park Solomon).
2. Turning Over a New Leaf: Do Yoo Mi, Nam Byul, and Cha Jung Woo Side with Kang Na Eon
Still cut of Korean drama Branding in Seongsu (doc. Viu/Branding in Seongsu)Despite being used by Min Hee Jung, characters like Do Yoo Mi, Nam Byul, and Cha Jung Woo eventually stand with Kang Na Eon. Do Yoo Mi patches things up with Kang Na Eon, and Senior Nam Byul goes against Min Hee Jung to help rescue So Eun Ho.
Min Hee Jung faces consequences, failing to become Director of the Segye Group. Cha Jung Woo owns up to his mistakes and leaves SSA. Even though Nam Byul gets fired, he finds a fresh start at the One Two Agency.
3. Kang Na Eon’s Rise: From Tough Boss to Collaborative Leader
Still cut of Korean drama Branding in Seongsu (doc. Viu/Branding in Seongsu)Kang Na Eon becomes SSA’s youngest CEO by proposing fresh branding ideas. She’s no longer a lone wolf, instead fostering teamwork among employees. Her leadership style changes too, becoming friendlier, and she brings back Do Yoo Mi as her trusted manager.
4. So Eun Ho’s Comeback: Starting Something New
Still cut of Korean drama Branding in Seongsu (doc. Viu/Branding in Seongsu)So Eun Ho takes a hit when he learns about Da Eun’s death. He takes a break from Kang Na Eon but returns with a plan: starting a new business called Beatitudo. He asks Kang Na Eon to help brand an eco-friendly shop.
5. Finding Peace: Kang Na Eon and So Eun Ho’s Reunion
Still cut of Korean drama Branding in Seongsu (doc. Viu/Branding in Seongsu)After a year, Kang Na Eon and So Eun Ho reunite. They’ve both dealt with their pasts and are ready to move forward together, even though So Eun Ho decides not to go back to SSA.
The ending of “Branding in Seongsu” ties up loose ends, showing redemption, resilience, and justice prevailing. Did you enjoy how it all wrapped up?
