In the fast-moving world of music, few stories are as poignant as the rise and fall of record labels. WEDAPLUGG Records, a beacon in the Korean hip hop scene, has officially announced its closure, marking the end of an influential chapter in the industry. Here’s a closer look at the events leading up to this decision and what lies ahead for its artists.
A Brief History of WEDAPLUGG Records
Founded in 2018 by the dynamic duo Giriboy and Swings, WEDAPLUGG Records quickly established itself as a powerhouse in the hip hop genre. The label was home to a roster of talented artists including Jhnovr, Jito Mo, Kvsh, Lil Cherry, Lil Tachi, OLNL, Saewoo, Yeoho, Yuleum, and Yunhway. Each artist brought their unique style and voice, contributing to the label’s diverse and vibrant sound.
However, despite its successful run, WEDAPLUGG Records faced the inevitable reality of change within the music industry. The label’s journey began to wind down with the departure of key artists such as Jhnovr and Yunhway in December 2024, followed by Lil Tachi in April 2024. These departures signaled a shift, culminating in the label’s official closure in May 2024.
Transition and Future Prospects
The announcement of the closure was made through a heartfelt message on Instagram, thanking fans and artists for their support over the years. Giriboy, one of the founders, has already embarked on a new venture by signing an exclusive contract with Standard Friends, a label founded by Zion.T. Meanwhile, Yuleum has joined Just Music, a label established by Swings in 2009.
These moves highlight a common trend in the music industry where artists often migrate between labels, seeking new opportunities and creative environments. It’s a testament to the fluid nature of artistic expression and the ever-changing dynamics of the music business.
What This Means for Fans and the Industry
For fans, the closure of WEDAPLUGG Records is bittersweet. While it marks the end of a beloved label, it also promises new beginnings for favorite artists under different banners. The music, the memories, and the impact of WEDAPLUGG Records will continue to live on through the work of its artists in their new homes.
In the broader context, the closure of WEDAPLUGG Records serves as a reminder of the challenges within the music industry—particularly in niche markets like Korean hip hop. Labels often face hurdles such as changing market dynamics, shifting listener preferences, and the digital transformation of music consumption. However, these changes also foster innovation and resilience, as artists and labels adapt to new realities.
As the sun sets on WEDAPLUGG Records, the Korean hip hop scene continues to evolve. The legacy of the label and its artists will undoubtedly influence future generations, proving that even in closure, there is a new beginning. For fans and the industry alike, it’s a moment to reflect, regroup, and look forward to the exciting developments that lie ahead.