SEVENTEEN’s Mingyu is lighting up the fashion world, not just with his music but also with his striking presence and charm. Recently, Dior named him their brand ambassador, cementing his status as a fashion icon. But Dior is not the only brand captivated by Mingyu’s allure. Let’s dive into the six brands that have chosen him as their ambassador, showcasing his incredible journey in the world of fashion.
Dior: A Match Made in Fashion Heaven
On August 1, 2024, French luxury fashion house Dior announced SEVENTEEN’s Mingyu as their brand ambassador. Mingyu embodies Dior’s unique blend of boldness and creativity perfectly.
“A K-pop icon and SEVENTEEN member, Mingyu has joined us as a Dior ambassador,” said a Dior representative. Mingyu will work closely with aesthetic director Tom Jones on Dior’s menswear collection, introducing the brand’s distinct style to a broader audience.
Mingyu first captured attention with his impeccable appearance at the Dior AW24 Maria Grazia Chiuri New Collection Show during Paris Fashion Week in February 2024, where his presence left a lasting impression.
UNOVE: Embracing Bold Elegance
In May 2024, hair care brand UNOVE named Mingyu and actress Roh Yoon Seo as their brand ambassadors. Mingyu’s strong image and passion over his decade-long career made him a perfect fit for their “Unleash Your Bold Elegance” campaign. His involvement aims to bring a fresh and dynamic appeal to the brand’s identity.
L’Occitane: The Face of Asian Elegance
Mingyu’s association with French skincare and fragrance brand L’Occitane began with a special event in Shibuya, Tokyo, on May 21, 2024. As the brand ambassador for L’Occitane Asia, Mingyu’s character aligns perfectly with the brand’s values. Irene Goh, Managing Director for the Asia Pacific region, highlighted how Mingyu’s busy schedule with SEVENTEEN would not hinder his exciting activities with L’Occitane.
Bulgari: The Epitome of Luxury
March 2024 saw Mingyu becoming the local ambassador for Bulgari in South Korea. Bulgari Korea’s CEO, Lee Jeong Hak, praised Mingyu’s positive energy and captivating style, which resonate with Bulgari’s innovative and bold spirit. Mingyu’s stunning appearance at the Bulgari Studio Global Event in Seoul further solidified his status as a luxury fashion icon.
Calvin Klein: A Modern Fashion Icon
Calvin Klein tapped into Mingyu’s versatility in February 2024, making him a brand ambassador for their spring/summer collection. His photoshoot in Paris, featuring a simple white shirt and denim pants, highlighted his adaptability and fashion sense, drawing significant attention from fans and fashion enthusiasts alike.
Innisfree: The Power of Natural Beauty
Mingyu’s journey with Korean skincare brand Innisfree began on February 27, 2023. His energetic and confident persona aligns seamlessly with Innisfree’s values of high effectiveness and quality. Mingyu’s recent campaign for Innisfree’s retinol cica ampoule product showcased his ability to bring a fresh and engaging presence to the brand.
Mingyu’s success as a brand ambassador across these top brands is a testament to his charisma and professionalism. His journey proves that a K-pop idol’s influence extends beyond music into fashion and lifestyle, making him a beloved figure in the industry. We eagerly anticipate what other surprises Mingyu has in store for us in the future. Keep shining, Mingyu!