Lisa, one of the members of the popular K-pop group BLACKPINK, has launched her own label called LLOUD. She announced this news on her Instagram account on February 8, 2024, inviting her fans to follow her on a new adventure. She wrote, “Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together.”
LLOUD is an artist management company that focuses on Lisa’s solo projects. She is the only artist under the label, which shows her independence and ambition. She is following the footsteps of her fellow BLACKPINK members, Jennie and Jisoo, who have also created their own agencies for their individual activities.
However, this does not mean that BLACKPINK is disbanding or losing its unity. Lisa and the other members are still working together as a group under YG Entertainment, their original agency. They are simply exploring their own interests and talents while keeping their group identity.
Lisa’s fans and the Korean public have reacted positively to her announcement. They have praised her for her courage and confidence in starting her own label. They have also expressed their curiosity and excitement for her upcoming solo music and entertainment projects. Some of the comments they left on her Instagram post are: “The CEO vibe in the photo is no joke… Such swagger,” “I’m glad Lisa established her own agency,” “We just need an update on Rose now,” and “I think Lisa is someone who would do well anywhere.”
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