After a period of military service, BTS’s Jin is back in the spotlight, capturing hearts not only through music but also through his foray into the fashion world. Gucci recently named Jin their global brand ambassador, a thrilling announcement that has fans buzzing with excitement.
A Warm Welcome from Gucci
On August 7, 2024, Gucci revealed the news via Women’s Wear Daily (WWD), showcasing a series of captivating photoshoots of Jin in Gucci attire. Sabato De Sarno, Gucci’s Creative Director, expressed his delight in working with Jin, emphasizing the artist’s unique charm and magnetic personality.
“Jin’s warm and kind personality is truly magnetic, and his style is uniquely his own. He is a generous and extraordinary artist who can move people with his music, making us even more honored to share this journey with him,” Sabato said.
This collaboration highlights Jin’s transition from a K-pop idol to a global fashion icon, solidifying his place in the fashion industry.
From ‘Gucci Boy’ V to Global Icon Jin
For a long time, BTS’s V was affectionately known as ‘Gucci Boy’ by fans for his stylish representation of the brand. Now, Jin is stepping into this prestigious role, much to the delight of ARMY. This transition, while exciting, wasn’t entirely surprising. Jin has frequently been seen in Gucci outfits, and the brand had previously sent him gifts, hinting at this collaboration.
Gucci has a history of working with top Korean celebrities, including EXO’s Kai, Hanni from NewJeans, Lee Jung Jae, Park Gyu Young, and Jay Park. Jin’s new role continues this tradition of high-profile partnerships, adding to Gucci’s esteemed list of ambassadors.
Jin’s Stellar Ambassador Track Record
Before joining Gucci, Jin was no stranger to the world of brand ambassadorship. His impressive portfolio includes representing Louis Vuitton, Samsung Galaxy, and the Parisian luxury jewelry brand Fred Jewelry. This experience makes Jin an ideal fit for Gucci, promising a future filled with exciting and innovative collaborations.
ARMY has welcomed this news with open arms, eagerly awaiting more joint ventures between Jin and Gucci. This partnership not only highlights Jin’s versatile talent but also underscores his growing influence in the global fashion scene.