1. YSL Beauty Responds to Malicious Comments About TWICE’s Sana
Recently, YSL Beauty found itself in hot water with KPop fans, particularly those of TWICE, known as ONCE. The luxury brand’s official Instagram account responded to a malicious comment about Sana Minatozaki, a member of TWICE, with a heart emoticon. This incident occurred after Sana attended a YSL Beauty event in Japan, and her photos were posted on YSL Beauty’s Instagram page.
Screenshot of YSL Beauty responding to hate comments about TWICE’s Sana (x.com/nalbarabara_bws)
At the event, Sana, dressed in a white dress, captured the attention of fans with her charming smile. However, a netizen commented, “There’s nothing like the real BLACKPINK Rosé,” to which the YSL Beauty admin responded with a heart emoji. This reply was perceived as disrespectful by TWICE’s fans, sparking outrage.
2. Fans Demand an Apology from YSL Beauty for Rude Behavior
The response from YSL Beauty’s Instagram admin angered ONCE, leading to an influx of critical comments on the post. Fans expressed their disappointment, emphasizing Sana’s importance as a brand ambassador in Japan.
Portrait of TWICE’s Sana (instagram.com/yslbeauty)
One fan wrote, “Sana is your main source of income and your face in Japan, and you still dare to respond to hate comments? We will not tolerate this. We want YSL Beauty to respect Sana more because this is very unprofessional behavior for a famous brand account. Shameless.”
Fans also took to X (formerly Twitter) to trend the hashtag #YSL_ApologizeToSana, demanding an official apology and calling out the brand for its unprofessional conduct.
3. YSL Beauty Issues an Apology to TWICE’s Sana and Fans
In response to the backlash, YSL Beauty posted an apology on their Instagram account, acknowledging the mistake made by their community manager. They emphasized that the action did not reflect the brand’s values and reaffirmed their commitment to supporting all their brand ambassadors.
YSL Beauty’s apology to TWICE’s Sana (instagram.com/yslbeauty)
The apology read: “Today, one of our community managers mistakenly replied to negative posts about our beloved and respected brand ambassador Sana. This action does not reflect our brand values. We apologize to Sana and all her fans who were hurt by this action. Our commitment to support all our brand ambassadors stands firm. At YSL Beauty, we foster a community built on respect, love, and positive engagement.”
Despite the apology, TWICE’s fans continue to demand further action, including the firing of the community manager responsible for the comment.
