In the latest episode, Korean drama Branding in Seongsu begins to show various new polemics faced by the main character Kang Na Eon (Kim Ji Eun). The problems he faced were no longer related to errors when marketing client products, but were also related to the leaders of the Segye group.
The Segye Group itself is the head company of the Seongsu agency. All decisions come from them, even though sometimes each one is more beneficial to their own interests. As in the three polemics below, Kang Na Eon got into a series of problems after stealing ideas branding Bandi Candle products!
1. The impact of the theft of the Lilin Bandi product branding concept by Kang Na Eon
portrait of Kang Na Eon (Kim Ji Eun) in the drama Branding in Seongsu (instagram.com/uplus_mobiletv)In the latest episode, drama fans Branding in Seongsu taken back to five years ago. Where, Kang Na Eon has not yet held the position of marketing manager for team one at the Seongsu agency. In fact, Seongsu’s agency had not yet been formed at that time.
Kang Na Eon was asked to take care of the marketing of Charmant Candle products belonging to the Segye International group. However, he instead imitated the idea of marketing Lilin Bandi products belonging to So Eun Ho’s (Park Salomon) relative, Da Eun. In fact, it also took advantage of the weak point of the aroma maker, Ji Hyung Joon, so that he was willing to work together to improve the quality of the aroma candles belonging to the Segye International group.
The marketing of Charmant Lilin products did not last long, issues regarding the piracy of the Bandi Lilin concept emerged quickly. Especially after the fire occurred at the Bandi Lilin sales shop. As a result of this problem, the Segye group marketing team was abolished and marketing management was separated, resulting in the Seongsu agency being established.
This problem caused Kang Na Eon’s career to fade. However, he quickly returned to his career and took the position as team one marketing manager at the Seongsu agency. In the latest episode, Han Yi Jae (Park Ki Duk), one of the executive positions at the Seongsu agency again brought up the case. He also took advantage of So Eun Ho’s revenge to bring down Kang Na Eon’s career again.
2. Hwang Je Ha’s revenge after the failure of the scented candle product, Charmant Candles
portrait of Hwang Je Ha (Lee Kwang Hee) in the drama Branding in Seongsu (instagram.com/uplus_mobiletv)The appearance of the character Hwang Je Ha (Lee Kwang Hee) in episode 11 succeeded in causing trouble for the Seongsu agency employees. His popularity is known to be controversial as a director of the Segye group, especially after many of the Segye group’s product developments failed after being taken over by him.
After the incident with the scented candle product, namely the Charmant Candle, which failed five years ago. Currently, he is back with an alcoholic product, namely Soju Segye. This product had been released one year earlier, but again failed on the market. Because of that, he was present at the Seongsu agency torebranding Soju Segye which was finally successfully handled by Kang Na Eon and So Eun Ho.
It didn’t stop there, his presence brought Kang Na Eon back to five years ago. Since his scented candle product failed miserably, Hwang Je Ha has had his own grudge against Kang Na Eon. However, since rebranding Soju Segye was successful, it has not been explained whether Kang Na Eon and Hwang Je Ha’s problems have been resolved or not.
3. Han Yi Jae’s personal grudge and desire to bring down Kang Na Eon
portrait of Han Yi Jae (Park Ki Duk) in the drama Branding in Seongsu (instagram.com/uplus_mobiletv)The popularity of Kang Na Eon’s career over the past five years has also been overshadowed by the personal grudge of Han Yi Jae (Park Ki Duk), one of the executive positions at the Seongsu agency. At the launch of the scented candle, he was one of the leaders of the Segye group who belittled Kang Na Eon’s performance. The same view applies to this day, in fact he is very obsessed with bringing down Kang Na Eon.
Most recently after So Eun Ho successfully completed various projects with the Underdog Team. He began to take advantage of So Eun Ho’s grudge regarding the scented candle case, the Bandi Candle concept branding-Her breasts were stolen by Kang Na Eon. In fact, he unilaterally revived the Segye group marketing team and recruited So Eun Ho as a member of the marketing team.
Although all the polemics experienced by Kang Na Eon started with the scented candle project. On the other hand, So Eun Ho also played a role in why Lilin Bandi became known to Kang Na Eon. In the latest episode, they were seen colliding at the Segye group company and accidentally got the files they were carrying mixed up.
Kang Na Eon’s decision to use the concept branding Walin Bandi was also forced to do so. Moreover, at that time, he had a great opportunity to become manager of marketing team one in the Segye group.
In your opinion, what do you think is the solution to this problem? Is soul exchange one of the methods sent by Da Eun, So Eun Ho’s relative, to get Kang Na Eon to admit her mistake? Watch the sequel on K-dramas Branding in Seongsu, yes!