My Cuteness Is About to Expire!? (2022)
Discover “My Cuteness Is About to Expire!?” - a drama where Kosuke’s charm faces an expiry date, leading to a journey of self-discovery and unexpected romance.
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Info
| Original Title | 俺の可愛いはもうすぐ消費期限!? |
|---|---|
| Formats | Streaming |
| Seasons | 1 |
| Episodes | 9 |
| Duration | 30 mins |
| Status | Ended |
| Year | 2022 |
| First Air Date | April 16, 2022 |
| Last Air Date | June 11, 2022 |
| Broadcast Day | saturday |
| Network | TV Asahi |
Trailer
Synopsis
The story features two people who experience their first love late in life. Maruya Kosuke is a 29-year-old employee in the sales department of his family's brewery. Thanks to his good looks he was always popular, receiving many love confessions from women since his youth. However, he experiences a rude awakening the moment he realizes his cuteness has an expiry date. Sanada Izumi is a researcher at the brewery. Past experiences have led her to believe she is inferior to others.
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Editor's Review
“My Cuteness Is About to Expire!?” (俺の可愛いはもうすぐ消費期限!?) is a 2022 Japanese drama that blends romantic comedy with a touch of existential crisis. Directed by Takehiko Shinjo, the series stars Ryosuke Yamada as Maruya Kosuke, a man whose life has been defined by his charming good looks and “cuteness.” However, he faces a rude awakening when he realizes that his cuteness, much like a product on a shelf, has an expiry date.
The plot revolves around Kosuke, a 29-year-old sales department star at a major beer manufacturer. His charm has always made life easy, with women often making the first move. However, an unexpected encounter with a mysterious stranger who claims to be from the future sets off a chain of events that makes Kosuke question his reliance on his looks. This stranger warns him that his cuteness is about to expire, leading Kosuke into a spiral of self-doubt and frantic attempts to preserve his youthful charm.
The drama takes a turn when Izumi Sanada, played by Kyoko Yoshine, joins Kosuke’s team. Izumi is a 26-year-old with a starkly different personality—emotionally distant and almost robotic due to past traumas. Her presence challenges Kosuke to look beyond superficial appearances and confront his own insecurities.
One of the strengths of “My Cuteness Is About to Expire!?” is its character development. Kosuke’s journey from a shallow, appearance-obsessed individual to someone who begins to value deeper connections is both humorous and touching. The dynamic between Kosuke and Izumi is particularly engaging. Izumi’s stoic demeanor and hidden vulnerabilities provide a perfect counterbalance to Kosuke’s initial superficiality.
The series also excels in its comedic elements. The interactions between Kosuke and the stranger from the future are particularly amusing, adding a layer of absurdity that keeps the narrative light-hearted despite its deeper themes. The drama doesn’t shy away from slapstick humor, which might not be to everyone’s taste, but it fits well within the context of the story.
Visually, the drama is well-executed, with vibrant settings that reflect the characters’ emotional states. The use of color and lighting enhances the storytelling, making the viewing experience visually appealing. The soundtrack complements the narrative, with upbeat tunes during comedic moments and softer melodies during more introspective scenes.
However, the drama is not without its flaws. The pacing can be uneven at times, with some episodes feeling slower than others. Additionally, the reliance on certain tropes, such as the mysterious stranger and the sudden realization of one’s mortality, can feel a bit clichéd. Despite these minor issues, the overall execution is strong enough to keep viewers engaged.
In conclusion, “My Cuteness Is About to Expire!?” is a delightful watch for fans of romantic comedies with a twist. It offers a unique premise, strong character development, and a good balance of humor and emotional depth. While it may not break new ground in terms of storytelling, it delivers a heartwarming and entertaining experience that is sure to resonate with viewers.