Joy’s Frustrations with SM Entertainment: The Wait for Red Velvet’s Comeback


Red Velvet fans, also known as Reveluvs, are buzzing with excitement and anticipation for the group’s rumored comeback in mid-2024. As the popular K-pop group from SM Entertainment marks their 10th anniversary, the promise of new music is a cause for celebration. However, the journey towards this comeback hasn’t been entirely smooth. Joy, one of the group’s beloved members, has recently voiced her frustration with the agency’s delay in making the official announcement. Let’s dive into the details of what’s been happening.

Red Velvet's Joy Confessions Highlighted, Frustrated with the Agency? Portrait of Red Velvet (instagram.com/redvelvet.smtown)

Red Velvet’s Mid-2024 Comeback: A Milestone Celebration

Since early 2024, there have been whispers and hopes that Red Velvet would make a grand comeback by mid-year. This anticipated return holds special significance as it coincides with the group’s 10th anniversary—a decade of dazzling performances, chart-topping hits, and memorable moments since their debut.

The enthusiasm from fans is palpable. Celebrating a decade together is no small feat, and Reveluvs are eagerly awaiting something extraordinary from SM Entertainment to mark this milestone. This comeback is not just another release; it’s a testament to Red Velvet’s enduring presence in the K-pop industry.

Joy’s Frustration Over the Delayed Announcement

Red Velvet's Joy Confessions Highlighted, Frustrated with the Agency? Portrait of Red Velvet’s Joy (instagram.com/_imyour_joy)

While the fans’ excitement grows, so does their impatience. By mid-2024, SM Entertainment still hadn’t released any official information about Red Velvet’s comeback. This delay didn’t go unnoticed, especially by Joy. The singer shared her frustrations openly on the Bubble platform, questioning why the agency had been so slow to promote their return.

In her candid messages, Joy expressed confusion and disappointment. She pointed out that other SM Entertainment artists had received timely promotions for their comebacks, leaving her to wonder why Red Velvet was being overlooked. “Why don’t they tell about us (Red Velvet)?” she wrote, further adding, “How long is this going to be a secret? Did they forget to tell people? Or they can’t? Or maybe they’ll release it next week?”

Joy’s candidness resonated with fans who share her sentiments, feeling the same mix of anticipation and frustration. Her openness has highlighted the often unseen struggles artists face behind the scenes, even those as successful as Red Velvet.

The Agency’s Announcement and What’s Next

Red Velvet's Joy Confessions Highlighted, Frustrated with the Agency? Portrait of Red Velvet (instagram.com/redvelvet.smtown)

Just as Joy’s frustrations reached a peak, SM Entertainment finally broke their silence. On the same day her Bubble post went viral, the agency announced that Red Velvet was indeed preparing for a comeback. Fans were thrilled to learn that Irene, Seulgi, Wendy, Joy, and Yeri would be returning with a new mini-album set to release at the end of June 2024.

While detailed information about the concept and the album remains under wraps, one thing is certain: Reveluvs are eagerly looking forward to Red Velvet’s new work. Their last comeback was in November 2023 with their third album, Chill Kill, and expectations are high for what they will deliver next.

In my opinion, this entire saga underscores the sometimes rocky relationship between artists and their agencies. Joy’s openness is a refreshing reminder that even idols face real frustrations. As fans, we must remember the hard work and dedication that goes into each comeback and support our favorite artists through all their ups and downs.

Red Velvet’s journey to this comeback has been a rollercoaster, but it’s clear that their bond with their fans and their passion for music remains as strong as ever. Here’s to hoping their new release in June will be everything fans have been waiting for and more.


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