“Branding in Seongsu” wrapped up its 24-episode journey on Wednesday (3/14/2024). Kang Na Eon (Kim Ji Eun), who grappled with numerous challenges, finally unraveled the mysteries plaguing her. From the masked man’s terror to the Lilin Bandi case mastermind, from the exploitation of animals by UX Beauty company to her misunderstandings with So Eun Ho (Park Solomon), she tackled them all.
Initially, many characters turned their backs on Kang Na Eon, but in the final episode, they rallied to her defense, realizing their misjudgments. As a result, each character found a path to a better life. The fate of eleven key Korean characters in “Branding in Seongsu” is summarized below.
Spoiler Alert: This article contains spoilers.
1. Kang Na Eon (Kim Ji Eun), after facing various trials, was appointed as the youngest CEO of Seongsu Agency, adopting a friendlier demeanor.
Kang Na Eon (Kim Ji Eun) in the drama Branding in Seongsu (instagram.com/xplusu.series)2. Do Yoo Mi (Yang Hye Ji), turning to support Kang Na Eon, was reinstated as a manager and her best friend’s right hand.
Do Yoo Mi (Yang Hye Ji) in the drama Branding in Seongsu (instagram.com/xplusu.series)3. So Eun Ho (Park Solomon) departed from Seongsu Agency to establish his startup, Beatitudo, and made peace with his past.
So Eun Ho (Park Salomon) in the drama Branding in Seongsu (instagram.com/xplusu.series)4. Art team manager Cha Jung Woo (Kim Ho Young) acknowledged his mistake as Kang Na Eon’s terrorizer and left Seongsu Agency.
Cha Jung Woo (Kim Ho Young) in the drama Branding in Seongsu (instagram.com/xplusu.series)5. Min Hee Jung (Ahn Yun Hong) was unveiled as the true villain, detained by authorities, and thwarted in her bid to become director of Segye Group.
Min Hee Jung (Ahn Yun Hong) in the drama Branding in Seongsu (instagram.com/xplusu.series)6. Han Yi Jae (Park Ki Duk) faced repercussions for his involvement in liquid hydrogen technology piracy, leading to his dismissal from Segye.
Han Yi Jaeu (Park Ki Duk) in the drama Branding in Seongsu (instagram.com/xplusu.series)7. Hwang Je Ha (Lee Kwang Hee), overcoming his controversial image, received a new personal branding courtesy of Kang Na Eon.
Hwang Je Ha (Lee Kwang Hee) in the drama Branding in Seongsu (instagram.com/xplusu.series)8. Manager Nam (Kim Byul), ousted from SSA due to his misdeeds, joined One Two Agency, facing the consequences of his actions.
Manager Nam (Kim Byul) in the drama Branding in Seongsu (youtube.com/studio_xplusu)9. The Underdog Team shed their loser label at Seongsu Agency, earning a strategic position through their hard work.
Underdog Team in Branding in Seongsu (instagram.com/xplusu.series)The final episode of “Branding in Seongsu” concluded with the resolution of each character’s dilemmas, providing a satisfying and heartwarming ending. Many viewers find it difficult to bid farewell to this captivating drama. Are you one of them?
