After being asked to step down as CEO of ADOR, Min Hee Jin’s conflict with HYBE Corporation escalated. Both parties, prominent in the South Korean music scene, openly aired their grievances and provided evidence to the media.
Min Hee Jin called for an urgent press conference, inviting journalists to attend. However, instead of focusing on the important issues, many online users fixated on her appearance. Why did they do that?
1. Responding to serious issues with HYBE, ADOR CEO Min Hee Jin held an emergency press conference on Thursday (25/4/2024).
portrait of Min Hee Jin at a press conference on Thursday (25/4/2024) (youtube.com/newskbs)2. Yet, netizens were more interested in Min Hee Jin’s appearance at the conference.
3. Known for a lavish style, Min Hee Jin appeared disheveled and unprepared this time.
portrait of Min Hee Jin at a press conference on Thursday (25/4/2024) (youtube.com/newskbs)4. Viewers accused Min Hee Jin of intentionally looking unkempt during the press conference.
portrait of Min Hee Jin at a press conference on Thursday (25/4/2024) (youtube.com/newskbs)5. Many online users believed Min Hee Jin was seeking sympathy through her appearance.
portrait of Min Hee Jin at a press conference on Thursday (25/4/2024) (youtube.com/newskbs)6. Throughout the conference, Min Hee Jin struggled to explain her perspective on the issue.
portrait of Min Hee Jin at a press conference on Thursday (25/4/2024) (youtube.com/newskbs)7. Born in 1979, Min Hee Jin was seen crying several times during the conference, making it difficult for her to continue speaking.
portrait of Min Hee Jin at a press conference on Thursday (25/4/2024) (youtube.com/newskbs)The HYBE and ADOR dispute continues to spark debate among fans. Let’s hope for a swift resolution without impacting the artists, okay?