7 Key Moments When NewJeans Became the Official Public Relations Ambassador


Last Friday (22/3/2024), NewJeans was officially appointed as the Public Relations Ambassador for Incheon Airport Headquarters Customs. The ceremony took place at Millennium Hall, Incheon Airport, with attendees including officials from relevant organizations and foreign tourists.

One significant reason for choosing NewJeans was their immense influence on South Korean culture and the music industry, fostered by the girl group’s association with ADOR.

Let’s delve into the pivotal moments of NewJeans’ appointment:

1. Popularity Leads to Appointment:

NewJeans’ soaring popularity paved the way for their appointment as the Public Relations Ambassador for Incheon Airport Headquarters Customs.

7 Moments when NewJeans was Officially Appointed as Public Relations Ambassadorthe moment NewJeans was officially appointed as Public Relations Ambassador (doc. news1)

2. ADOR’s Influence:

The group’s affiliation with ADOR highlights their substantial impact on contemporary South Korean music and culture.

7 Moments when NewJeans was Officially Appointed as Public Relations Ambassadorthe moment NewJeans was officially appointed as Public Relations Ambassador (doc. news1)

3. Suitability for the Role:

NewJeans’ suitability for promoting public sympathy was acknowledged by the director of the relevant organization, leading to their immediate inauguration.

7 Moments when NewJeans was Officially Appointed as Public Relations Ambassadorthe moment NewJeans was officially appointed as Public Relations Ambassador (doc. Newsen)

4. Educational Role:

As the singer of the hit song “ETA,” NewJeans’ appointment aims to educate both the South Korean public and foreign tourists about customs administration.

7 Moments when NewJeans was Officially Appointed as Public Relations Ambassadorthe moment NewJeans was officially appointed as Public Relations Ambassador (doc. OSEN)

5. International Platform:

The appointment ceremony took place in front of foreign tourists at Millennium Hall, Incheon Airport, emphasizing NewJeans’ global reach.

7 Moments when NewJeans was Officially Appointed as Public Relations Ambassadorthe moment NewJeans was officially appointed as Public Relations Ambassador (doc. Korean media outlet)

6. Pride in Ambassadorship:

NewJeans expressed pride in their role as the Public Relations Ambassador for Incheon Airport Headquarters Customs, emphasizing the trust placed in them.

7 Moments when NewJeans was Officially Appointed as Public Relations Ambassadorthe moment NewJeans was officially appointed as Public Relations Ambassador (doc. Korean media outlet)

7. Commitment to Education:

Looking ahead, NewJeans is dedicated to working diligently to educate both South Korean citizens and foreign visitors about customs administration, fostering a sense of joy and accomplishment.

7 Moments when NewJeans was Officially Appointed as Public Relations Ambassadorthe moment NewJeans was officially appointed as Public Relations Ambassador (doc. Korean media outlet)

In conclusion, NewJeans’ official appointment as Public Relations Ambassador marks a significant milestone. With this role, Minji CS, the group’s real name, will play a crucial part in educating the public and tourists alike about customs administration. Congratulations to NewJeans on this achievement!


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